Trekking with American Pistachios

APG distributed a news release that featured Italy’s top food expert, Erminia Ebner, offering up trekking advice from safety guidelines and tips to the best trekking snacks. According to Erminia, “When planning food for long treks, pistachios are the best. They’re lightweight, easy to bring along, and they’re a filling and nutritious snack to power you through even the most challenging terrain.” The news release generated two interviews with two of Italy’s top health and lifestyle publications, DiLei.it and Men’s Health.

Trekking with American Pistachios

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Tuesday, September 1, 2020
American Pistachio Growers kicked off the promotion with a Fitness Training collaboration with RENMAJUN FITSTART, a popular sports health club with 13 outlets and 520,000 members in China.
Tuesday, September 1, 2020
In Italy, APG collaborated with their leading health and lifestyle magazines, Vanity Fair and La Cucina Italiana, with advertorials to spread the word that American pistachios are a complete protein.