Social Media Influencers

In June, American Pistachio Growers teamed up with select health and fitness influencers who have a large following of health-conscious consumers. Through social media, APG used their influential voices and authenticity to reach a large audience of active consumers regarding the health and fitness benefits of pistachios.

 

In China, American Pistachio Growers partnered with influencers representing foodies, moms-to-be, and the sport sector. 

Social Medi Influencers

 

American Pistachio Growers also collaborated with Marsha, a fitness and food blogger in Hamburg, Germany. On her blog, “Eine Prise Lecker,” she shares healthy and low-calorie recipes. Her focus: How to turn a “calorie bomb” into a low calorie healthy meal or snack by replacing the very fatty or sugary ingredients with healthier options.

Eine Prise Lecker

 

In Germany, American Pistachio Growers also connected with active consumers via Christian Cullmann (Culli Runs), an avid runner who posts on Instagram frequently about his running experiences and tips for a healthier lifestyle.

Culli Runs

Latest News

Tuesday, September 1, 2020
American Pistachio Growers kicked off the promotion with a Fitness Training collaboration with RENMAJUN FITSTART, a popular sports health club with 13 outlets and 520,000 members in China.
Tuesday, September 1, 2020
In Italy, APG collaborated with their leading health and lifestyle magazines, Vanity Fair and La Cucina Italiana, with advertorials to spread the word that American pistachios are a complete protein.