ISPO Munich 2019

APG sponsored a journalist event, in January, with APG spokesperson Jan-Ole Hoffmann, and nutrition experts Dr. Ursula Manunzio and Dr. Wiebke Elsner at Munich’s ISPO 2019. The topic, "Health Talk," covered healthy snacking on nutritious foods, such as pistachios, as well as the importance of maintaining a healthy lifestyle.

ISPO is the largest sports business conference in Europe with approximately 85,000 visitors from 120 countries attending every year, and more than 2,800 exhibitors showcasing their sports products from segments such as Snowsports, Outdoor, Health & Fitness, Urban and Teamsports.

ISPO 2019

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Tuesday, September 1, 2020
American Pistachio Growers kicked off the promotion with a Fitness Training collaboration with RENMAJUN FITSTART, a popular sports health club with 13 outlets and 520,000 members in China.
Tuesday, September 1, 2020
In Italy, APG collaborated with their leading health and lifestyle magazines, Vanity Fair and La Cucina Italiana, with advertorials to spread the word that American pistachios are a complete protein.