American Pistachios: The Perfect Snack for Moms-To-Be

American Pistachio Growers’ continued goal is to increase awareness of the health and fitness benefits of American pistachios for mothers-to-be who have gestational diabetes. To this end, a series of digital advertisements appeared on three of China’s popular maternal websites. 

From May to June, the banners ads were linked to American Pistachio Growers’ “Happy Pregnancy” short videos, which were viewed more than 9 million times. Click here to view the short videos.

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Tuesday, September 1, 2020
American Pistachio Growers kicked off the promotion with a Fitness Training collaboration with RENMAJUN FITSTART, a popular sports health club with 13 outlets and 520,000 members in China.
Tuesday, September 1, 2020
In Italy, APG collaborated with their leading health and lifestyle magazines, Vanity Fair and La Cucina Italiana, with advertorials to spread the word that American pistachios are a complete protein.