American Pistachio Growers Launches India Campaign

American Pistachio Growers launched its first-ever promotional campaign in India this month with advertising, retail promotions, endorsements, and a new website. 

 

India Campaign Launch

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Tuesday, September 1, 2020
American Pistachio Growers kicked off the promotion with a Fitness Training collaboration with RENMAJUN FITSTART, a popular sports health club with 13 outlets and 520,000 members in China.
Tuesday, September 1, 2020
In Italy, APG collaborated with their leading health and lifestyle magazines, Vanity Fair and La Cucina Italiana, with advertorials to spread the word that American pistachios are a complete protein.